A hand-made brand and website that embodies what it promises: offline, hands-on creative play.

Artist, Sterre Troquay, and I founded Pottery Party to offer a fun, low-threshold way for screen-fatigued individuals to get in touch with clay through pop-up workshops at local cafes. Because of the nomadic, event-based nature of the business, the brand needed to be boldly recognisable and consistent across the many different locations it pops up in as well as have a strong digital presence to ensure the brand stays visible between events.

The brand had to feel fun, creative, earthy, inclusive, and practise what it preached: get offline and get creative in real life. This governing idea is made tangible at all touch points, especially so on the website, where each card, button and even cursor are hand-made out of clay; it’s a taste of the tactility and creativity of the workshops themselves - without ever getting in the way of a carefully designed booking experience.